With the former, the creator is buying a license where the terms and rates are spelled out. Instead of passing the revenue to the rights holder, the tracks on Creator Music can either be purchased directly or will involve a rev-share deal. That means commercial music will often not be used in YouTube videos - something the company’s new offering aims to change. It’s actually figuring out how to license it,” noted Amjad Hanif, VP of Creator Products at YouTube.Īs explained at the event, when a creator typically uses a song they don’t own, they have to give up all the ad revenues to the music license holder. “Creators have told us, time and time again, that finding the right song isn’t the hard part. With Creator Music, however, YouTube is also simplifying a sometimes complicated process of finding backing tunes for creators’ video content.

And, if we're being honest, we have spent hours watching that (and we still love you, Fergie).YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion

You could spend hours watching gorgeous celebrities pour suspiciously watery milk on their Spandex-bound bodies (we still love you, Fergie!). For that, we can thank trailblazers like Prince and Madonna, who established the right to show a little skin in music videos like 'Kiss' and 'Express Yourself.' MTV deserves its share of credit-can anybody ever forget their first time watching t.A.T.u.'s music video for 'All The Things She Said'?-but then YouTube blew up, and suddenly you could watch any steamy music video any time you wanted. It became a sort of guilty pleasure, listening to a great song while watching a hot person do hot-person things like make out with someone equally good-looking, move their hips like no one was watching, and wear an outfit so tight you wonder how they got it on in the first place. Sometimes, a song is so steamy, the only logical next step is a super-sexy music video.

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